インターナショナル工業デザイン株式会社の設立経緯と成果: 初期の松下電器におけるデザイン活動に関する研究（２）

This paper outlines the establishment of International Industrial Design, Inc. (IID) through literature research and interviews. The result can be summarized into following four points.
1) In order to embody his design philosophy, Konosuke Matsushita directed the establishment of IID outside Matsushita Electric Industrial Co., Ltd. 2) Konosuke Matsushita ordered Ryoichi Takeoka to prepare for the establishment of IID. Consequently, Takeoka was appointed to the first president of IID. 3) Kaisyun Nakagawa, president of Nakagawa Electric. Co.,Ltd, met Japanese-American industrial designer Alan Shimazaki. He introduced Shimazaki and his will to work in Japan to Konosuke Matsushita. This led the establishment of IID by appointing Shimazaki to the position of vice president. 4) As Matsushita Executives expected, IID succeeded in creating design models for home electric appliances, improving product values, and increasing sales.