Affordable Rideshare Service for Female Urban Corporates in Developing Countries: A Case Study in Dhaka, Bangladesh

Nuren Abedin, Kenji Hisazumi, Ashir Ahmed

Research output: Chapter in Book/Report/Conference proceedingConference contribution

1 Citation (Scopus)


This paper introduces a rideshare model for Small and Medium Enterprises (SMEs) and their employees for their daily commuting needs in emerging cities providing them with staff bus, SME corporate errand service, SME rental car and Holiday rental car services. The model offers a safe, more comfortable and affordable commuting service. We conducted experiment in two phases. In the first phase, we surveyed 315 employees of 20 SMEs located in Grameen Bank Complex about their traveling need and pattern. In the second phase, we designed a pilot from the gathered data and run 2 10-seat cars in two routes for 2 months with 18 participants from those SMEs. We conducted another survey end of the pilot regarding changes in travel experience while using SSW Staff bus service. We have discussed the experiment method and design and demonstrated the findings. We have also discussed affordability aspect of such ride share. SSW staff bus service is slightly expensive than local transports, but cheaper than commercial rideshare services. This service brings many benefits including adding approximately 7.7 h for work and 11.3 h for personal work s month to employees. Participants reported to enter work place with a stable mental condition when they travel by SSW Staff bus. Incidents like robbery, theft, accidents, sexual harassment could significantly be reduced.

Original languageEnglish
Title of host publicationHCI International 2019 – Late Breaking Posters - 21st HCI International Conference, HCII 2019, Proceedings
EditorsConstantine Stephanidis, Margherita Antona
PublisherSpringer Science and Business Media Deutschland GmbH
Number of pages7
ISBN (Print)9783030307110
Publication statusPublished - 2019
Externally publishedYes
Event21st International Conference on Human Computer Interaction, HCII 2019 - Orlando, United States
Duration: 2019 Jul 262019 Jul 31

Publication series

NameCommunications in Computer and Information Science
ISSN (Print)1865-0929
ISSN (Electronic)1865-0937


Conference21st International Conference on Human Computer Interaction, HCII 2019
Country/TerritoryUnited States


  • Affordable
  • Rideshare
  • SMEs
  • Safe
  • Social adoption

ASJC Scopus subject areas

  • General Computer Science
  • General Mathematics


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