TY - GEN
T1 - Autonomous decentralized enterprise model - A new wave in Web 2.0 type E-commerce in Japan
AU - Liu, Feng
AU - Hirano, Makoto
AU - Niwano, Hitossi
PY - 2008
Y1 - 2008
N2 - Internet technology has brought many changes in the society. In the Web 2.0 era, the role of common customers in business has changed largely. Consumers have become more influential on sales or new item development by enterprises through Internet (weblogs 'blogs', forums, personal web pages, wikis, podcasts, social bookmarks, RSS feeds and other forms of many-to-many publishing). In some extent, Web 2.0 facilitates the construction of the autonomous decentralized network "outside" enterprises. This network is constituted by each autonomous customers and supplier. In this paper, we describe a new wave of organization model "inside" enterprises. Yumenomachi Souzou Iinkai is one successful enterprise on Internet portal business in Japan. The company's main manner of management is to respect the autonomy of the employees. Most of the current staffs have intention to be independent and initiate their own Internet business company in the future. The CEO, Ms. Nakamura, also has been encouraging their ambitions to grow the company as a virtual cluster of new Internet businesses owned by the current employees. The case indicates a new enterprise model based on an autonomous decentralized organization.
AB - Internet technology has brought many changes in the society. In the Web 2.0 era, the role of common customers in business has changed largely. Consumers have become more influential on sales or new item development by enterprises through Internet (weblogs 'blogs', forums, personal web pages, wikis, podcasts, social bookmarks, RSS feeds and other forms of many-to-many publishing). In some extent, Web 2.0 facilitates the construction of the autonomous decentralized network "outside" enterprises. This network is constituted by each autonomous customers and supplier. In this paper, we describe a new wave of organization model "inside" enterprises. Yumenomachi Souzou Iinkai is one successful enterprise on Internet portal business in Japan. The company's main manner of management is to respect the autonomy of the employees. Most of the current staffs have intention to be independent and initiate their own Internet business company in the future. The CEO, Ms. Nakamura, also has been encouraging their ambitions to grow the company as a virtual cluster of new Internet businesses owned by the current employees. The case indicates a new enterprise model based on an autonomous decentralized organization.
KW - Autonomous decentralized model
KW - Collaboration
KW - E-commerce
KW - Web 2.0
UR - http://www.scopus.com/inward/record.url?scp=53149139895&partnerID=8YFLogxK
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U2 - 10.1109/IEMCE.2008.4618025
DO - 10.1109/IEMCE.2008.4618025
M3 - Conference contribution
AN - SCOPUS:53149139895
SN - 9781424422890
T3 - IEMC-Europe 2008 - 2008 IEEE International Engineering Management Conference, Europe: Managing Engineering, Technology and Innovation for Growth
BT - IEMC-Europe 2008 - 2008 IEEE International Engineering Management Conference, Europe
T2 - IEMC-Europe 2008 - 2008 IEEE International Engineering Management Conference, Europe: Managing Engineering, Technology and Innovation for Growth
Y2 - 28 June 2008 through 30 June 2008
ER -