Comparison on Evaluation of Kawaiiness of Cosmetic Bottles between Japanese and Thai People

Tipporn Laohakangvalvit; Tiranee Achalakul; Michiko Ohkura

doi:10.1109/ACII.2019.8925477

Comparison on Evaluation of Kawaiiness of Cosmetic Bottles between Japanese and Thai People

Tipporn Laohakangvalvit, Tiranee Achalakul, Michiko Ohkura

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

1 Citation (Scopus)

Abstract

Affective values are important factors for manufacturing. Kawaii, a Japanese affirmative adjective that denotes such positive meanings as cute or lovable, has become even more critical as an affective value and plays leading role in the worldwide success of many products, such as Hello Kitty and Pokemon. Therefore, we believe that kawaii will be a key factor in future product design. In this research, we proposed a new method to evaluate attributes for kawaii product targeting at cosmetic bottles and clarify cap ornamentation as effective attribute for kawaii cosmetic bottles for Japanese and Thai participants. Our new method can be applied to quantitatively evaluate and clarify effective attributes for other kawaii products and other kansei values.

Original language	English
Title of host publication	2019 8th International Conference on Affective Computing and Intelligent Interaction, ACII 2019
Publisher	Institute of Electrical and Electronics Engineers Inc.
ISBN (Electronic)	9781728138886
DOIs	https://doi.org/10.1109/ACII.2019.8925477
Publication status	Published - 2019 Sept
Event	8th International Conference on Affective Computing and Intelligent Interaction, ACII 2019 - Cambridge, United Kingdom Duration: 2019 Sept 3 → 2019 Sept 6

Publication series

Name	2019 8th International Conference on Affective Computing and Intelligent Interaction, ACII 2019

Conference

Conference	8th International Conference on Affective Computing and Intelligent Interaction, ACII 2019
Country/Territory	United Kingdom
City	Cambridge
Period	19/9/3 → 19/9/6

Keywords

Cosmetic bottle
Deep learning
Japanese
Kansei value
Kawaii
Thai

ASJC Scopus subject areas

Computer Networks and Communications
Human-Computer Interaction
Behavioral Neuroscience
Social Psychology

Access to Document

10.1109/ACII.2019.8925477

Cite this

Laohakangvalvit, T., Achalakul, T., & Ohkura, M. (2019). Comparison on Evaluation of Kawaiiness of Cosmetic Bottles between Japanese and Thai People. In 2019 8th International Conference on Affective Computing and Intelligent Interaction, ACII 2019 [8925477] (2019 8th International Conference on Affective Computing and Intelligent Interaction, ACII 2019). Institute of Electrical and Electronics Engineers Inc.. https://doi.org/10.1109/ACII.2019.8925477

Comparison on Evaluation of Kawaiiness of Cosmetic Bottles between Japanese and Thai People. / Laohakangvalvit, Tipporn; Achalakul, Tiranee; Ohkura, Michiko.
2019 8th International Conference on Affective Computing and Intelligent Interaction, ACII 2019. Institute of Electrical and Electronics Engineers Inc., 2019. 8925477 (2019 8th International Conference on Affective Computing and Intelligent Interaction, ACII 2019).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

Laohakangvalvit, T, Achalakul, T & Ohkura, M 2019, Comparison on Evaluation of Kawaiiness of Cosmetic Bottles between Japanese and Thai People. in 2019 8th International Conference on Affective Computing and Intelligent Interaction, ACII 2019., 8925477, 2019 8th International Conference on Affective Computing and Intelligent Interaction, ACII 2019, Institute of Electrical and Electronics Engineers Inc., 8th International Conference on Affective Computing and Intelligent Interaction, ACII 2019, Cambridge, United Kingdom, 19/9/3. https://doi.org/10.1109/ACII.2019.8925477

Laohakangvalvit T, Achalakul T, Ohkura M. Comparison on Evaluation of Kawaiiness of Cosmetic Bottles between Japanese and Thai People. In 2019 8th International Conference on Affective Computing and Intelligent Interaction, ACII 2019. Institute of Electrical and Electronics Engineers Inc. 2019. 8925477. (2019 8th International Conference on Affective Computing and Intelligent Interaction, ACII 2019). doi: 10.1109/ACII.2019.8925477

Laohakangvalvit, Tipporn ; Achalakul, Tiranee ; Ohkura, Michiko. / Comparison on Evaluation of Kawaiiness of Cosmetic Bottles between Japanese and Thai People. 2019 8th International Conference on Affective Computing and Intelligent Interaction, ACII 2019. Institute of Electrical and Electronics Engineers Inc., 2019. (2019 8th International Conference on Affective Computing and Intelligent Interaction, ACII 2019).

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title = "Comparison on Evaluation of Kawaiiness of Cosmetic Bottles between Japanese and Thai People",

abstract = "Affective values are important factors for manufacturing. Kawaii, a Japanese affirmative adjective that denotes such positive meanings as cute or lovable, has become even more critical as an affective value and plays leading role in the worldwide success of many products, such as Hello Kitty and Pokemon. Therefore, we believe that kawaii will be a key factor in future product design. In this research, we proposed a new method to evaluate attributes for kawaii product targeting at cosmetic bottles and clarify cap ornamentation as effective attribute for kawaii cosmetic bottles for Japanese and Thai participants. Our new method can be applied to quantitatively evaluate and clarify effective attributes for other kawaii products and other kansei values.",

keywords = "Cosmetic bottle, Deep learning, Japanese, Kansei value, Kawaii, Thai",

author = "Tipporn Laohakangvalvit and Tiranee Achalakul and Michiko Ohkura",

year = "2019",

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publisher = "Institute of Electrical and Electronics Engineers Inc.",

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note = "8th International Conference on Affective Computing and Intelligent Interaction, ACII 2019 ; Conference date: 03-09-2019 Through 06-09-2019",

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AU - Achalakul, Tiranee

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AB - Affective values are important factors for manufacturing. Kawaii, a Japanese affirmative adjective that denotes such positive meanings as cute or lovable, has become even more critical as an affective value and plays leading role in the worldwide success of many products, such as Hello Kitty and Pokemon. Therefore, we believe that kawaii will be a key factor in future product design. In this research, we proposed a new method to evaluate attributes for kawaii product targeting at cosmetic bottles and clarify cap ornamentation as effective attribute for kawaii cosmetic bottles for Japanese and Thai participants. Our new method can be applied to quantitatively evaluate and clarify effective attributes for other kawaii products and other kansei values.

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Comparison on Evaluation of Kawaiiness of Cosmetic Bottles between Japanese and Thai People

Abstract

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Keywords

ASJC Scopus subject areas

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