TY - JOUR
T1 - Design-of-use and design-in-use by customers in differentiating value creation
AU - Hara, T.
AU - Shimada, S.
AU - Arai, T.
N1 - Funding Information:
This research is supported by Service Science, Solutions and Foundation Integrated Research Program (S 3 FIRE) , Research Institute of Science and Technology for Society (RISTEX) , Japan Science and Technology Agency (JST) .
PY - 2013
Y1 - 2013
N2 - Customer use processes should be more focused in both products and services for better customer satisfaction. The paper proposes a model of value creation by encouraging two types of customer activities pertaining use processes: design-of-use (configuration design before use) and design-in-use (adaptive design during use). By retrieving and utilizing data on usage generated by customers, different classes of value creation (i.e.; providing value, adaptive value, and co-creative value) may work together. The proposed model is exemplified by a study on tourism involving a travel agency, independent travelers, and a community of travelers.
AB - Customer use processes should be more focused in both products and services for better customer satisfaction. The paper proposes a model of value creation by encouraging two types of customer activities pertaining use processes: design-of-use (configuration design before use) and design-in-use (adaptive design during use). By retrieving and utilizing data on usage generated by customers, different classes of value creation (i.e.; providing value, adaptive value, and co-creative value) may work together. The proposed model is exemplified by a study on tourism involving a travel agency, independent travelers, and a community of travelers.
KW - Design Customization Value creation
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U2 - 10.1016/j.cirp.2013.03.080
DO - 10.1016/j.cirp.2013.03.080
M3 - Article
AN - SCOPUS:84878853892
SN - 0007-8506
VL - 62
SP - 103
EP - 106
JO - CIRP Annals - Manufacturing Technology
JF - CIRP Annals - Manufacturing Technology
IS - 1
ER -