Evaluation of attributes of cosmetic bottles using model of kawaii feelings and eye movements

Tipporn Laohakangvalvit; Tiranee Achalakul; Michiko Ohkura

doi:10.1007/978-3-319-96071-5_220

Evaluation of attributes of cosmetic bottles using model of kawaii feelings and eye movements

Tipporn Laohakangvalvit, Tiranee Achalakul, Michiko Ohkura

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

1 Citation (Scopus)

Abstract

Affective values are important factors in manufacturing in Japan. Kawaii, an affirmative adjective that denotes such positive meanings as cute or lovable, has become even more critical as an affective value and is playing a leading role in the worldwide success of many products, including Hello Kitty and Pokemon. Based on this success, we believe that kawaii will be a key factor in future product design. In our previous research, we constructed a model of kawaii feelings for cosmetic bottles and identified candidates of effective attributes to design kawaii cosmetic bottles. In this research, we used our model to clarify the relationship among kawaii feelings, attributes, eye movement indexes, and prediction results. Our results clarified the effective attributes for designing kawaii cosmetic bottles and the effectiveness of our model.

Original language	English
Title of host publication	Proceedings of the 20th Congress of the International Ergonomics Association (IEA 2018) - Volume VII
Subtitle of host publication	Ergonomics in Design, Design for All, Activity Theories for Work Analysis and Design, Affective Design
Editors	Sebastiano Bagnara, Riccardo Tartaglia, Sara Albolino, Thomas Alexander, Yushi Fujita
Publisher	Springer Verlag
Pages	2108-2118
Number of pages	11
ISBN (Print)	9783319960708
DOIs	https://doi.org/10.1007/978-3-319-96071-5_220
Publication status	Published - 2019
Event	20th Congress of the International Ergonomics Association, IEA 2018 - Florence, Italy Duration: 2018 Aug 26 → 2018 Aug 30

Publication series

Name	Advances in Intelligent Systems and Computing
Volume	824
ISSN (Print)	2194-5357

Other

Other	20th Congress of the International Ergonomics Association, IEA 2018
Country/Territory	Italy
City	Florence
Period	18/8/26 → 18/8/30

Keywords

Affective value
Attribute
Cosmetic bottles
Eye movements
Kawaii

ASJC Scopus subject areas

Control and Systems Engineering
Computer Science(all)

Access to Document

10.1007/978-3-319-96071-5_220

Cite this

Laohakangvalvit, T., Achalakul, T., & Ohkura, M. (2019). Evaluation of attributes of cosmetic bottles using model of kawaii feelings and eye movements. In S. Bagnara, R. Tartaglia, S. Albolino, T. Alexander, & Y. Fujita (Eds.), Proceedings of the 20th Congress of the International Ergonomics Association (IEA 2018) - Volume VII: Ergonomics in Design, Design for All, Activity Theories for Work Analysis and Design, Affective Design (pp. 2108-2118). (Advances in Intelligent Systems and Computing; Vol. 824). Springer Verlag. https://doi.org/10.1007/978-3-319-96071-5_220

Evaluation of attributes of cosmetic bottles using model of kawaii feelings and eye movements. / Laohakangvalvit, Tipporn; Achalakul, Tiranee; Ohkura, Michiko.
Proceedings of the 20th Congress of the International Ergonomics Association (IEA 2018) - Volume VII: Ergonomics in Design, Design for All, Activity Theories for Work Analysis and Design, Affective Design. ed. / Sebastiano Bagnara; Riccardo Tartaglia; Sara Albolino; Thomas Alexander; Yushi Fujita. Springer Verlag, 2019. p. 2108-2118 (Advances in Intelligent Systems and Computing; Vol. 824).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

Laohakangvalvit, T, Achalakul, T & Ohkura, M 2019, Evaluation of attributes of cosmetic bottles using model of kawaii feelings and eye movements. in S Bagnara, R Tartaglia, S Albolino, T Alexander & Y Fujita (eds), Proceedings of the 20th Congress of the International Ergonomics Association (IEA 2018) - Volume VII: Ergonomics in Design, Design for All, Activity Theories for Work Analysis and Design, Affective Design. Advances in Intelligent Systems and Computing, vol. 824, Springer Verlag, pp. 2108-2118, 20th Congress of the International Ergonomics Association, IEA 2018, Florence, Italy, 18/8/26. https://doi.org/10.1007/978-3-319-96071-5_220

Laohakangvalvit T, Achalakul T, Ohkura M. Evaluation of attributes of cosmetic bottles using model of kawaii feelings and eye movements. In Bagnara S, Tartaglia R, Albolino S, Alexander T, Fujita Y, editors, Proceedings of the 20th Congress of the International Ergonomics Association (IEA 2018) - Volume VII: Ergonomics in Design, Design for All, Activity Theories for Work Analysis and Design, Affective Design. Springer Verlag. 2019. p. 2108-2118. (Advances in Intelligent Systems and Computing). doi: 10.1007/978-3-319-96071-5_220

Laohakangvalvit, Tipporn ; Achalakul, Tiranee ; Ohkura, Michiko. / Evaluation of attributes of cosmetic bottles using model of kawaii feelings and eye movements. Proceedings of the 20th Congress of the International Ergonomics Association (IEA 2018) - Volume VII: Ergonomics in Design, Design for All, Activity Theories for Work Analysis and Design, Affective Design. editor / Sebastiano Bagnara ; Riccardo Tartaglia ; Sara Albolino ; Thomas Alexander ; Yushi Fujita. Springer Verlag, 2019. pp. 2108-2118 (Advances in Intelligent Systems and Computing).

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abstract = "Affective values are important factors in manufacturing in Japan. Kawaii, an affirmative adjective that denotes such positive meanings as cute or lovable, has become even more critical as an affective value and is playing a leading role in the worldwide success of many products, including Hello Kitty and Pokemon. Based on this success, we believe that kawaii will be a key factor in future product design. In our previous research, we constructed a model of kawaii feelings for cosmetic bottles and identified candidates of effective attributes to design kawaii cosmetic bottles. In this research, we used our model to clarify the relationship among kawaii feelings, attributes, eye movement indexes, and prediction results. Our results clarified the effective attributes for designing kawaii cosmetic bottles and the effectiveness of our model.",

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Evaluation of attributes of cosmetic bottles using model of kawaii feelings and eye movements

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Keywords

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