TY - JOUR
T1 - Exploring the Types of Casinos Preferred in Japan via Conjoint Analysis of Relevant Words
AU - Komiya, Nozomi
AU - Nakamura, Jun
N1 - Publisher Copyright:
© 2019 Nozomi Komiya and Jun Nakamura.
PY - 2019
Y1 - 2019
N2 - A word can carry different meanings for different people. Conjoint analysis was applied to assess preferences for various words describing integrated resorts (IR) including casinos, to be introduced in Japan in the future. We discuss how the participants understood particular words (e.g., a specific casino's place name or wording regarding restrictions on betting) that define the characteristics of a casino, as well as how casino-related words influenced participants' preferences. Implications for enhancing public understanding of casinos are explored in the conclusion.
AB - A word can carry different meanings for different people. Conjoint analysis was applied to assess preferences for various words describing integrated resorts (IR) including casinos, to be introduced in Japan in the future. We discuss how the participants understood particular words (e.g., a specific casino's place name or wording regarding restrictions on betting) that define the characteristics of a casino, as well as how casino-related words influenced participants' preferences. Implications for enhancing public understanding of casinos are explored in the conclusion.
UR - http://www.scopus.com/inward/record.url?scp=85060088244&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=85060088244&partnerID=8YFLogxK
U2 - 10.1155/2019/8632892
DO - 10.1155/2019/8632892
M3 - Article
AN - SCOPUS:85060088244
SN - 1687-5893
VL - 2019
JO - Advances in Human-Computer Interaction
JF - Advances in Human-Computer Interaction
M1 - 8632892
ER -