"Potential Marketing Roles of 'Otaku' as Innovators and Opinion Leaders for Environment-Friendly Products in the Japanese Market."

Yoshihide Horiuchi

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	298-305
Journal	Proceedings of the International Conference, International SOciety for the Systems Sciences
Volume	41(1997)
Publication status	Published - 1996 Jul 1

Cite this

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title = "{"}Potential Marketing Roles of 'Otaku' as Innovators and Opinion Leaders for Environment-Friendly Products in the Japanese Market.{"}",

author = "Yoshihide Horiuchi",

year = "1996",

month = jul,

day = "1",

language = "English",

volume = "41(1997)",

pages = "298--305",

journal = "Proceedings of the International Conference, International SOciety for the Systems Sciences",

}

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T1 - "Potential Marketing Roles of 'Otaku' as Innovators and Opinion Leaders for Environment-Friendly Products in the Japanese Market."

AU - Horiuchi, Yoshihide

PY - 1996/7/1

Y1 - 1996/7/1

M3 - Article

VL - 41(1997)

SP - 298

EP - 305

JO - Proceedings of the International Conference, International SOciety for the Systems Sciences

JF - Proceedings of the International Conference, International SOciety for the Systems Sciences

ER -