Relationship between physical attributes of spoon designs and eye movements caused by Kawaii feelings

Tipporn Laohakangvalvit; Michiko Ohkura

doi:10.1007/978-3-319-60495-4_27

Relationship between physical attributes of spoon designs and eye movements caused by Kawaii feelings

Tipporn Laohakangvalvit, Michiko Ohkura

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

3 Citations (Scopus)

Abstract

Kawaii, a positive adjective that denotes such positive connotations as cute, lovable, and charming, becomes more important as one kansei value. It plays an important role in the success of many products. Based on this success, we believe that kawaii will be a key factor for future product design. In one of our previous study, we evaluated kawaii illustrations using eye tracking device. The result clarified relationship between kawaii feelings and eye movement indexes. In our other study, we evaluated kawaiiness of spoon designs focusing on their physical attributes. However, we have not employed the eye tracking in the study yet. Then, in this study, we evaluated the kawaiiness of spoon designs using eye tracking. The participant compared and selected more kawaii spoon designs from the pairs on the display, and eye movements had been recording meanwhile. Finally, we obtained the suggestions for the relationship between spoon design attributes and eye movement indexes for kawaii feelings.

Original language	English
Title of host publication	Advances in Affective and Pleasurable Design - Proceedings of the AHFE 2017 International Conference on Affective and Pleasurable Design, 2017
Editors	WonJoon Chung, Cliff Sungsoo Shin
Publisher	Springer Verlag
Pages	245-257
Number of pages	13
ISBN (Print)	9783319604947
DOIs	https://doi.org/10.1007/978-3-319-60495-4_27
Publication status	Published - 2018
Event	AHFE 2017 International Conference on Affective and Pleasurable Design, 2017 - Los Angeles, United States Duration: 2017 Jun 17 → 2017 Jun 21

Publication series

Name	Advances in Intelligent Systems and Computing
Volume	585
ISSN (Print)	2194-5357

Other

Other	AHFE 2017 International Conference on Affective and Pleasurable Design, 2017
Country/Territory	United States
City	Los Angeles
Period	17/6/17 → 17/6/21

Keywords

Attribute
Eye movements
Kansei value
Kawaii
Spoon designs

ASJC Scopus subject areas

Control and Systems Engineering
Computer Science(all)

Access to Document

10.1007/978-3-319-60495-4_27

Cite this

Laohakangvalvit, T., & Ohkura, M. (2018). Relationship between physical attributes of spoon designs and eye movements caused by Kawaii feelings. In W. Chung, & C. S. Shin (Eds.), Advances in Affective and Pleasurable Design - Proceedings of the AHFE 2017 International Conference on Affective and Pleasurable Design, 2017 (pp. 245-257). (Advances in Intelligent Systems and Computing; Vol. 585). Springer Verlag. https://doi.org/10.1007/978-3-319-60495-4_27

Relationship between physical attributes of spoon designs and eye movements caused by Kawaii feelings. / Laohakangvalvit, Tipporn; Ohkura, Michiko.
Advances in Affective and Pleasurable Design - Proceedings of the AHFE 2017 International Conference on Affective and Pleasurable Design, 2017. ed. / WonJoon Chung; Cliff Sungsoo Shin. Springer Verlag, 2018. p. 245-257 (Advances in Intelligent Systems and Computing; Vol. 585).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

Laohakangvalvit, T & Ohkura, M 2018, Relationship between physical attributes of spoon designs and eye movements caused by Kawaii feelings. in W Chung & CS Shin (eds), Advances in Affective and Pleasurable Design - Proceedings of the AHFE 2017 International Conference on Affective and Pleasurable Design, 2017. Advances in Intelligent Systems and Computing, vol. 585, Springer Verlag, pp. 245-257, AHFE 2017 International Conference on Affective and Pleasurable Design, 2017, Los Angeles, United States, 17/6/17. https://doi.org/10.1007/978-3-319-60495-4_27

Laohakangvalvit T, Ohkura M. Relationship between physical attributes of spoon designs and eye movements caused by Kawaii feelings. In Chung W, Shin CS, editors, Advances in Affective and Pleasurable Design - Proceedings of the AHFE 2017 International Conference on Affective and Pleasurable Design, 2017. Springer Verlag. 2018. p. 245-257. (Advances in Intelligent Systems and Computing). doi: 10.1007/978-3-319-60495-4_27

Laohakangvalvit, Tipporn ; Ohkura, Michiko. / Relationship between physical attributes of spoon designs and eye movements caused by Kawaii feelings. Advances in Affective and Pleasurable Design - Proceedings of the AHFE 2017 International Conference on Affective and Pleasurable Design, 2017. editor / WonJoon Chung ; Cliff Sungsoo Shin. Springer Verlag, 2018. pp. 245-257 (Advances in Intelligent Systems and Computing).

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abstract = "Kawaii, a positive adjective that denotes such positive connotations as cute, lovable, and charming, becomes more important as one kansei value. It plays an important role in the success of many products. Based on this success, we believe that kawaii will be a key factor for future product design. In one of our previous study, we evaluated kawaii illustrations using eye tracking device. The result clarified relationship between kawaii feelings and eye movement indexes. In our other study, we evaluated kawaiiness of spoon designs focusing on their physical attributes. However, we have not employed the eye tracking in the study yet. Then, in this study, we evaluated the kawaiiness of spoon designs using eye tracking. The participant compared and selected more kawaii spoon designs from the pairs on the display, and eye movements had been recording meanwhile. Finally, we obtained the suggestions for the relationship between spoon design attributes and eye movement indexes for kawaii feelings.",

keywords = "Attribute, Eye movements, Kansei value, Kawaii, Spoon designs",

author = "Tipporn Laohakangvalvit and Michiko Ohkura",

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AB - Kawaii, a positive adjective that denotes such positive connotations as cute, lovable, and charming, becomes more important as one kansei value. It plays an important role in the success of many products. Based on this success, we believe that kawaii will be a key factor for future product design. In one of our previous study, we evaluated kawaii illustrations using eye tracking device. The result clarified relationship between kawaii feelings and eye movement indexes. In our other study, we evaluated kawaiiness of spoon designs focusing on their physical attributes. However, we have not employed the eye tracking in the study yet. Then, in this study, we evaluated the kawaiiness of spoon designs using eye tracking. The participant compared and selected more kawaii spoon designs from the pairs on the display, and eye movements had been recording meanwhile. Finally, we obtained the suggestions for the relationship between spoon design attributes and eye movement indexes for kawaii feelings.

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Relationship between physical attributes of spoon designs and eye movements caused by Kawaii feelings

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