@inproceedings{d39a69eca07949369e5a56174d30f9dc,
title = "The Analysis of Kawaii Fashion in Thailand and Japan Using Colorfulness Metrics",
abstract = "In this work, we compared the styles of clothing observed from Japanese fashion and Thai fashion using colorfulness metric. To represent each country{\textquoteright}s Kawaii fashion, we collected data based on each country{\textquoteright}s subculture. For Thai fashion, we collected more than 600 fashion snaps from an Instagram account that sell clothes and accessories and were considered as influential accounts, each with more than 10,000 followers. For defining Japan{\textquoteright}s subculture, we used the popular Harajuku Kawaii fashion style and the street snaps taken from Shibuya and Harajuku area. An experienced Japanese fashion researcher selected Japanese fashion images from a famous fashion styling website and individual influencer{\textquoteright}s Instagram account. We found that there was a significant difference in colorfulness metric between Thailand and Japan. This finding indicated the color of fashion styles of both countries are different, which leads to a color preference of kawaii patterns in each culture.",
keywords = "Colorfulness metric, Feature analysis, Feature extraction, Harajuku kawaii, Kawaii",
author = "Peeraya Sripian and Kejkaew Thanasuan and Keiko Miyatake and Michiko Ohkura",
note = "Publisher Copyright: {\textcopyright} 2020, Springer Nature Switzerland AG.; AHFE International Conference on Affective and Pleasurable Design, 2019 ; Conference date: 24-07-2019 Through 28-07-2019",
year = "2020",
doi = "10.1007/978-3-030-20441-9_24",
language = "English",
isbn = "9783030204402",
series = "Advances in Intelligent Systems and Computing",
publisher = "Springer Verlag",
pages = "224--231",
editor = "Shuichi Fukuda",
booktitle = "Advances in Affective and Pleasurable Design - Proceedings of the AHFE 2019 International Conference on Affective and Pleasurable Design",
}