The situation and the survival of MSMEs restaurant under COVID-19 pandemic in Thailand

Saruda Sunthornpan, Sadayo Hirata

Research output: Chapter in Book/Report/Conference proceedingConference contribution


The restaurant and service industry is a very important contributor to the global economy and the Thai economy. In particular, micro, small and medium enterprise (MSMEs) restaurant in Bangkok, the capital city of Thailand, accounts for 41.78% of the total restaurants in the country. However, these sectors are vulnerable and susceptible to natural hazards such as the COVID-19 outbreak. This research aimed to study the degree of the impact of COVID-19, measures already taken to address this issue and measures to implement in the future for the issues. This research collection data from 100 respondents via interview by telephone. We will find the decision and adjustment of the restaurant business. It depends on consumer behavior, society and technology that makes consumers more comfortable. It also reduces the risk of infection.

Original languageEnglish
Title of host publicationTENSYMP 2021 - 2021 IEEE Region 10 Symposium
PublisherInstitute of Electrical and Electronics Engineers Inc.
ISBN (Electronic)9781665400268
Publication statusPublished - 2021 Aug 23
Event2021 IEEE Region 10 Symposium, TENSYMP 2021 - Jeju, Korea, Republic of
Duration: 2021 Aug 232021 Aug 25

Publication series

NameTENSYMP 2021 - 2021 IEEE Region 10 Symposium


Conference2021 IEEE Region 10 Symposium, TENSYMP 2021
Country/TerritoryKorea, Republic of


  • COVID-19
  • MSMEs
  • Restaurant business
  • Society
  • Technologies
  • Thailand

ASJC Scopus subject areas

  • Computer Science Applications
  • Computer Vision and Pattern Recognition
  • Information Systems and Management
  • Computer Networks and Communications
  • Energy Engineering and Power Technology
  • Electrical and Electronic Engineering
  • Instrumentation


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