TY - GEN
T1 - The situation and the survival of MSMEs restaurant under COVID-19 pandemic in Thailand
AU - Sunthornpan, Saruda
AU - Hirata, Sadayo
N1 - Funding Information:
This work was supported from Shibaura Institute of Technology.
Publisher Copyright:
© 2021 IEEE.
PY - 2021/8/23
Y1 - 2021/8/23
N2 - The restaurant and service industry is a very important contributor to the global economy and the Thai economy. In particular, micro, small and medium enterprise (MSMEs) restaurant in Bangkok, the capital city of Thailand, accounts for 41.78% of the total restaurants in the country. However, these sectors are vulnerable and susceptible to natural hazards such as the COVID-19 outbreak. This research aimed to study the degree of the impact of COVID-19, measures already taken to address this issue and measures to implement in the future for the issues. This research collection data from 100 respondents via interview by telephone. We will find the decision and adjustment of the restaurant business. It depends on consumer behavior, society and technology that makes consumers more comfortable. It also reduces the risk of infection.
AB - The restaurant and service industry is a very important contributor to the global economy and the Thai economy. In particular, micro, small and medium enterprise (MSMEs) restaurant in Bangkok, the capital city of Thailand, accounts for 41.78% of the total restaurants in the country. However, these sectors are vulnerable and susceptible to natural hazards such as the COVID-19 outbreak. This research aimed to study the degree of the impact of COVID-19, measures already taken to address this issue and measures to implement in the future for the issues. This research collection data from 100 respondents via interview by telephone. We will find the decision and adjustment of the restaurant business. It depends on consumer behavior, society and technology that makes consumers more comfortable. It also reduces the risk of infection.
KW - COVID-19
KW - MSMEs
KW - Restaurant business
KW - Society
KW - Technologies
KW - Thailand
UR - http://www.scopus.com/inward/record.url?scp=85117448429&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=85117448429&partnerID=8YFLogxK
U2 - 10.1109/TENSYMP52854.2021.9550848
DO - 10.1109/TENSYMP52854.2021.9550848
M3 - Conference contribution
AN - SCOPUS:85117448429
T3 - TENSYMP 2021 - 2021 IEEE Region 10 Symposium
BT - TENSYMP 2021 - 2021 IEEE Region 10 Symposium
PB - Institute of Electrical and Electronics Engineers Inc.
T2 - 2021 IEEE Region 10 Symposium, TENSYMP 2021
Y2 - 23 August 2021 through 25 August 2021
ER -