TY - GEN
T1 - The study of kawaii feeling by using eye tracking
AU - Laohakangvalvit, Tipporn
AU - Iida, Ikumi
AU - Charoenpit, Saromporn
AU - Ohkura, Michiko
PY - 2017
Y1 - 2017
N2 - Kansei value has been considered as one of the important factors in the manufacturing in Japan. Kawaii, which is a positive adjective that has such positive meaning as cute or lovable, becomes more important as a kansei value. Currently, there are researches that evaluate kawaii feeling by employing various biological signals. However, the eye tracking has not been conducted in detail yet. Therefore, we employed it in our research to find the relationship between kawaii feeling and eye movement. Previously, we performed an experiment on the preferences of kawaii illustrations by selecting one of the six kawaii illustrations. However, we could not perform detailed analysis due to the complexity of eye movement and the calibration-free data. Therefore, we improved the experiment method by randomly showing only two illustrations at a time selected from the six. From the analyzed result, we clarify the relationship between kawaii feeling and eye movement.
AB - Kansei value has been considered as one of the important factors in the manufacturing in Japan. Kawaii, which is a positive adjective that has such positive meaning as cute or lovable, becomes more important as a kansei value. Currently, there are researches that evaluate kawaii feeling by employing various biological signals. However, the eye tracking has not been conducted in detail yet. Therefore, we employed it in our research to find the relationship between kawaii feeling and eye movement. Previously, we performed an experiment on the preferences of kawaii illustrations by selecting one of the six kawaii illustrations. However, we could not perform detailed analysis due to the complexity of eye movement and the calibration-free data. Therefore, we improved the experiment method by randomly showing only two illustrations at a time selected from the six. From the analyzed result, we clarify the relationship between kawaii feeling and eye movement.
KW - Eye tracking
KW - Kansei value
KW - Kawaii
UR - http://www.scopus.com/inward/record.url?scp=84986272574&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=84986272574&partnerID=8YFLogxK
U2 - 10.1007/978-3-319-41661-8_19
DO - 10.1007/978-3-319-41661-8_19
M3 - Conference contribution
AN - SCOPUS:84986272574
SN - 9783319416601
VL - 483
T3 - Advances in Intelligent Systems and Computing
SP - 185
EP - 197
BT - Advances in Affective and Pleasurable Design - Proceedings of the AHFE International Conference on Affective and Pleasurable Design, 2016
PB - Springer Verlag
T2 - International Conference on Affective and Pleasurable Design, 2016
Y2 - 27 July 2016 through 31 July 2016
ER -