TY - GEN
T1 - Understanding Graphical User Interface (GUI) Trends Based on Kawaii (Cute)
AU - Kundu, Anirudh
AU - Ohkura, Michiko
N1 - Funding Information:
We would like to thank the students of Department of Design, Delhi Technological University, who participated in the experimentation and helped support the research process with great enthusiasm and vigor. Furthermore, we would also like to thank Prof. Ravindra Singh and Prof. Partha Pratim Das from Delhi Technological University, India for their support and guidance.
Publisher Copyright:
© 2021, Springer Nature Switzerland AG.
PY - 2021
Y1 - 2021
N2 - In today’s ever changing world, it is very important to keep a holistic track of a user’s needs and wants. Maslow proposed that human needs can be organized into a hierarchy that ranges from base level needs such as food and water to top tier concepts such as self-fulfillment [1]. The notions of self fulfilment emerge from the emotional comfort that a user experiences whenever he/she interacts with any product or situation. Hence, a specialized understanding of various emotions and their effects is required. This brings us to a form of complicated human emotion that we have often elicited and experienced in our life. The emotion of ‘kawaii’ or ‘cute’ or the ‘Aww emotion.’ This study focuses on the kawaiiness of various design trends followed by different websites or graphical user interfaces (GUIs). It aims to evaluate the kawaii features that enhance or diminish the approachability and attractiveness of different web-based interfaces through self-devised experimentation and analysis. The results show clear notions of ‘kawaiiness’ in certain design trends that use pastel colors and softer animations. At the same time, evident characteristics for ‘not kawaii’ websites that used darker and bolder colors along with real images were also found.
AB - In today’s ever changing world, it is very important to keep a holistic track of a user’s needs and wants. Maslow proposed that human needs can be organized into a hierarchy that ranges from base level needs such as food and water to top tier concepts such as self-fulfillment [1]. The notions of self fulfilment emerge from the emotional comfort that a user experiences whenever he/she interacts with any product or situation. Hence, a specialized understanding of various emotions and their effects is required. This brings us to a form of complicated human emotion that we have often elicited and experienced in our life. The emotion of ‘kawaii’ or ‘cute’ or the ‘Aww emotion.’ This study focuses on the kawaiiness of various design trends followed by different websites or graphical user interfaces (GUIs). It aims to evaluate the kawaii features that enhance or diminish the approachability and attractiveness of different web-based interfaces through self-devised experimentation and analysis. The results show clear notions of ‘kawaiiness’ in certain design trends that use pastel colors and softer animations. At the same time, evident characteristics for ‘not kawaii’ websites that used darker and bolder colors along with real images were also found.
KW - Approachability
KW - Emotion
KW - Graphical User Interface (GUI)
KW - Kawaii (Cute)
KW - Usability
KW - User Experience (UX)
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U2 - 10.1007/978-3-030-90238-4_7
DO - 10.1007/978-3-030-90238-4_7
M3 - Conference contribution
AN - SCOPUS:85120634153
SN - 9783030902377
T3 - Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
SP - 72
EP - 88
BT - HCI International 2021 - Late Breaking Papers
A2 - Stephanidis, Constantine
A2 - Soares, Marcelo M.
A2 - Soares, Marcelo M.
A2 - Rosenzweig, Elizabeth
A2 - Marcus, Aaron
A2 - Yamamoto, Sakae
A2 - Mori, Hirohiko
A2 - Rau, Pei-Luen Patrick
A2 - Meiselwitz, Gabriele
A2 - Fang, Xiaowen
A2 - Moallem, Abbas
PB - Springer Science and Business Media Deutschland GmbH
T2 - 23rd International Conference on Human-Computer Interaction , HCII 2021
Y2 - 24 July 2021 through 29 July 2021
ER -