Analysis of Pink Color in Kawaii Fashion

Peeraya Sripian, Keiko Miyatake, Tipporn Laohakangvalvit, Michiko Ohkura

研究成果: Conference contribution

抄録

Pink is considered a critical color in Kawaii fashion and is associated with the perception of Kawaii-ness. This study investigates the use of pink shades in different Japanese Kawaii fashion styles, including Harajuku-type Kawaii, Lolita, Classic Retro Doll, Orthodox Pretty Cute, and Street Kawaii. In this work, we investigated how the four pink colors were used in five Kawaii fashion styles by measuring the distance of each pink color from the dominant colors in the corresponding style images. This method has never been employed for the fashion analysis. The results suggest that strong pink could be a universal color for product or fashion design. Outliers in Lolita fashion were attributed to the usage of dark colors, while the current Street style trend in Japan favors a sophisticated look with subtle accent colors. The analysis of the image based on distance from all four pinks shows that Harajuku-type Kawaii fashion is distinct from other Kawaii styles, confirming previous findings.

本文言語English
ホスト出版物のタイトルCulture and Computing - 11th International Conference, C and C 2023, Held as Part of the 25th HCI International Conference, HCII 2023, Proceedings
編集者Matthias Rauterberg
出版社Springer Science and Business Media Deutschland GmbH
ページ580-591
ページ数12
ISBN(印刷版)9783031347313
DOI
出版ステータスPublished - 2023
イベント11th International Conference on Culture and Computing, C and C 2023, held as part of the 25th International Conference on Human-Computer Interaction, HCII 2023 - Copenhagen, Denmark
継続期間: 2023 7月 232023 7月 28

出版物シリーズ

名前Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
14035 LNCS
ISSN(印刷版)0302-9743
ISSN(電子版)1611-3349

Conference

Conference11th International Conference on Culture and Computing, C and C 2023, held as part of the 25th International Conference on Human-Computer Interaction, HCII 2023
国/地域Denmark
CityCopenhagen
Period23/7/2323/7/28

ASJC Scopus subject areas

  • 理論的コンピュータサイエンス
  • コンピュータサイエンス一般

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