"Potential Marketing Roles of 'Otaku' as Innovators and Opinion Leaders for Environment-Friendly Products in the Japanese Market."

Yoshihide Horiuchi

研究成果: Article › 査読

本文言語	English
ページ（範囲）	298-305
ジャーナル	Proceedings of the International Conference, International SOciety for the Systems Sciences
巻	41(1997)
出版ステータス	Published - 1996 7月 1

引用スタイル

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title = "{"}Potential Marketing Roles of 'Otaku' as Innovators and Opinion Leaders for Environment-Friendly Products in the Japanese Market.{"}",

author = "Yoshihide Horiuchi",

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JO - Proceedings of the International Conference, International SOciety for the Systems Sciences

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