TY - GEN
T1 - Relationship between physical attributes of spoon designs and eye movements caused by Kawaii feelings
AU - Laohakangvalvit, Tipporn
AU - Ohkura, Michiko
N1 - Publisher Copyright:
© Springer International Publishing AG 2018.
PY - 2018
Y1 - 2018
N2 - Kawaii, a positive adjective that denotes such positive connotations as cute, lovable, and charming, becomes more important as one kansei value. It plays an important role in the success of many products. Based on this success, we believe that kawaii will be a key factor for future product design. In one of our previous study, we evaluated kawaii illustrations using eye tracking device. The result clarified relationship between kawaii feelings and eye movement indexes. In our other study, we evaluated kawaiiness of spoon designs focusing on their physical attributes. However, we have not employed the eye tracking in the study yet. Then, in this study, we evaluated the kawaiiness of spoon designs using eye tracking. The participant compared and selected more kawaii spoon designs from the pairs on the display, and eye movements had been recording meanwhile. Finally, we obtained the suggestions for the relationship between spoon design attributes and eye movement indexes for kawaii feelings.
AB - Kawaii, a positive adjective that denotes such positive connotations as cute, lovable, and charming, becomes more important as one kansei value. It plays an important role in the success of many products. Based on this success, we believe that kawaii will be a key factor for future product design. In one of our previous study, we evaluated kawaii illustrations using eye tracking device. The result clarified relationship between kawaii feelings and eye movement indexes. In our other study, we evaluated kawaiiness of spoon designs focusing on their physical attributes. However, we have not employed the eye tracking in the study yet. Then, in this study, we evaluated the kawaiiness of spoon designs using eye tracking. The participant compared and selected more kawaii spoon designs from the pairs on the display, and eye movements had been recording meanwhile. Finally, we obtained the suggestions for the relationship between spoon design attributes and eye movement indexes for kawaii feelings.
KW - Attribute
KW - Eye movements
KW - Kansei value
KW - Kawaii
KW - Spoon designs
UR - http://www.scopus.com/inward/record.url?scp=85021761423&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=85021761423&partnerID=8YFLogxK
U2 - 10.1007/978-3-319-60495-4_27
DO - 10.1007/978-3-319-60495-4_27
M3 - Conference contribution
AN - SCOPUS:85021761423
SN - 9783319604947
T3 - Advances in Intelligent Systems and Computing
SP - 245
EP - 257
BT - Advances in Affective and Pleasurable Design - Proceedings of the AHFE 2017 International Conference on Affective and Pleasurable Design, 2017
A2 - Chung, WonJoon
A2 - Shin, Cliff Sungsoo
PB - Springer Verlag
T2 - AHFE 2017 International Conference on Affective and Pleasurable Design, 2017
Y2 - 17 June 2017 through 21 June 2017
ER -