@inbook{097c0b73ea904c1896a845aed9f42ede,
title = "Systematic Measurement and Evaluations for Kawaii Products",
abstract = "This chapter introduces the systematic study for kawaii artificial products using questionnaires. The physical attributes employed are color, shape, material perception (visual texture, tactile texture) and sound.",
keywords = "Brightness, Color, Hue, Industrial product, Kawaii, Loudness, Material perception, Onomatopia, Pitch, Saturation, Shape, Sound, Tactile texture, Timbre, Visual analog scale, Visual texture",
author = "Michiko Ohkura and Tetsuro Aoto",
note = "Funding Information: Acknowledgements This research was partly supported by the Grant-in-Aid for Scientific Research (C) (No.17500150), (C) (No. 21500204), and (B) (No. 2628104), Japan Society for the Promotion of Science, and by the SIT Research Promotion Funds. We thank Prof. M. Sakamoto of The University of Electro-Communications for supplying tactile materials with related onomatopoeia for Sects. 2.9 and 2.10. We also thank the students of Shibaura Institute of Technology who contributed to the research and served as volunteers. Funding Information: This research was partly supported by the Grant-in-Aid for Scientific Research (C) (No.17500150), (C) (No. 21500204), and (B) (No. 2628104), Japan Society for the Promotion of Science, and by the SIT Research Promotion Funds. We thank Prof. M. Sakamoto of The University of Electro-Communications for supplying tactile materials with related onomatopoeia for Sects. 2.9 and 2.10. We also thank the students of Shibaura Institute of Technology who contributed to the research and served as volunteers.",
year = "2019",
doi = "10.1007/978-981-13-7964-2_2",
language = "English",
series = "Springer Series on Cultural Computing",
publisher = "Springer",
pages = "15--47",
booktitle = "Springer Series on Cultural Computing",
}