Triadic Social Structure Facilitates Backing for Crowdfunding Projects

Yutaka Nakai, Hiroki Takikawa

研究成果: Conference contribution

1 被引用数 (Scopus)

抄録

Crowdfunding is a new funding method through which founders request small amounts of funding from a large number of people through an online platform. Crowdfunding facilitates a new type of social capital and exhibits a unique form of social dynamics, thus attracting the interest of sociologists and other social scientists. Previous studies have focused on social relationships in crowdfunding such as direct reciprocity and consider how they contribute to the success of funding. The social structure of crowdfunding, however, involves more complex social relationships and it may contribute to the success of a new venture or project in many ways. In this study, we focus on a specific type of triadic social structure, the buddy relation, which can be described as a relationship through which project founder x, who previously backed another founder z's project, receives financial backing from the other backers of z's project. We found that the buddy relation occurs significantly more often than randomly, concluding that this structure facilitates the gathering of financial backing and may contribute to the success of a crowdfunded project.

本文言語English
ホスト出版物のタイトルProceedings - 2018 IEEE International Conference on Big Data, Big Data 2018
編集者Naoki Abe, Huan Liu, Calton Pu, Xiaohua Hu, Nesreen Ahmed, Mu Qiao, Yang Song, Donald Kossmann, Bing Liu, Kisung Lee, Jiliang Tang, Jingrui He, Jeffrey Saltz
出版社Institute of Electrical and Electronics Engineers Inc.
ページ4346-4351
ページ数6
ISBN(電子版)9781538650356
DOI
出版ステータスPublished - 2018 7月 2
イベント2018 IEEE International Conference on Big Data, Big Data 2018 - Seattle, United States
継続期間: 2018 12月 102018 12月 13

出版物シリーズ

名前Proceedings - 2018 IEEE International Conference on Big Data, Big Data 2018

Conference

Conference2018 IEEE International Conference on Big Data, Big Data 2018
国/地域United States
CitySeattle
Period18/12/1018/12/13

ASJC Scopus subject areas

  • コンピュータ サイエンスの応用
  • 情報システム

引用スタイル