Understanding Graphical User Interface (GUI) Trends Based on Kawaii (Cute)

Anirudh Kundu, Michiko Ohkura

研究成果: Conference contribution


In today’s ever changing world, it is very important to keep a holistic track of a user’s needs and wants. Maslow proposed that human needs can be organized into a hierarchy that ranges from base level needs such as food and water to top tier concepts such as self-fulfillment [1]. The notions of self fulfilment emerge from the emotional comfort that a user experiences whenever he/she interacts with any product or situation. Hence, a specialized understanding of various emotions and their effects is required. This brings us to a form of complicated human emotion that we have often elicited and experienced in our life. The emotion of ‘kawaii’ or ‘cute’ or the ‘Aww emotion.’ This study focuses on the kawaiiness of various design trends followed by different websites or graphical user interfaces (GUIs). It aims to evaluate the kawaii features that enhance or diminish the approachability and attractiveness of different web-based interfaces through self-devised experimentation and analysis. The results show clear notions of ‘kawaiiness’ in certain design trends that use pastel colors and softer animations. At the same time, evident characteristics for ‘not kawaii’ websites that used darker and bolder colors along with real images were also found.

ホスト出版物のタイトルHCI International 2021 - Late Breaking Papers
ホスト出版物のサブタイトルDesign and User Experience - 23rd HCI International Conference, HCII 2021, Proceedings
編集者Constantine Stephanidis, Marcelo M. Soares, Marcelo M. Soares, Elizabeth Rosenzweig, Aaron Marcus, Sakae Yamamoto, Hirohiko Mori, Pei-Luen Patrick Rau, Gabriele Meiselwitz, Xiaowen Fang, Abbas Moallem
出版社Springer Science and Business Media Deutschland GmbH
出版ステータスPublished - 2021
イベント23rd International Conference on Human-Computer Interaction , HCII 2021 - Virtual, online
継続期間: 2021 7月 242021 7月 29


名前Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
13094 LNCS


Conference23rd International Conference on Human-Computer Interaction , HCII 2021
CityVirtual, online

ASJC Scopus subject areas

  • 理論的コンピュータサイエンス
  • コンピュータ サイエンス(全般)


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